The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an an integral part of traditional business and marketing. It appears that the subject of funnels in Internet-based business is becoming more and more common.
It is evident that many want to know more about this concept and the ways they can apply it in their online businesses marketing strategies. Read on to find out more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel doesn't necessarily mean a funnel. This marketing concept uses the term "funnel" to describe the sales process from beginning to finish. It is a wide opening for customers who are called "Unqualified Prospects" at its top and a narrower opening for conversion sales at the lower end. This is a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" will be found at the upper end of the funnel. These are people who have never met with you, but might be interested in your product or services. After a few sales and promotions, you will have gotten people who have purchased your product or service.
Another reason why a lead-generation funnel concept is efficient is that it allows you monitor potential prospects at different stages in the expanded sales process. Utilizing the sales funnel to determine the number of prospects who are qualified at each stage, you can determine how many potential customers will become actual customers.
A sales funnel allows you to determine exactly how and where your sales strategy is not working or succeeding or failing, or if your marketing campaign isn't attracting enough potential customers at any point within the process. This information allows you to choose exactly where you should concentrate your efforts and to maintain sales at the necessary level and, in turn, achieve your marketing objectives. It is used to track and control the sales process of customers.
The Sales Funnel Top or Front The Sales Funnel Front End
The top of your sales funnel must be the most active part of your sales funnel. This area requires consistent testing. There are virtually no limits to your creativity or resources when it comes to front-end strategies.
The primary objective is to attract new customers and then convert them into buyers.
When a potential customer decides to sign up for your offer, they become "qualified". This is the moment when the prospective customer or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they might be interested in purchasing your product or services.
For your front-end to be effective you must be able to drive targeted traffic to your site blog, website or squeeze pages. The most efficient methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, forums, blogging, content marketing and more.
There are many methods to "qualify" one of them, the "Unqualified Prospect". A squeeze page is among the most efficient methods to "qualify" the unqualified prospect. It lets you offer something of value that is relevant to your products or services, that people can receive for free or at a greatly reduced price by requesting their email address. The products offered vary from newsletters, video, ebooks, e-mail courses, related reports and more.
So we realize that the front end of the sales funnel is where people are drawn to your sales funnel. The back-end is what we should be focusing on.
The Bottom of The Funnel: The Back-End
The back-end, or bottom, of the funnel is where the majority of sales and profits occur. This is where you will find your most expensive products. They are all suitable for the same audience, but they are delivered in different formats, such as audio, video and live interactions.
The main difference concerning the front-end and back-end lies in the kind of customer as well as the price of the product or service which is offered.
It's the case that only a small percentage, perhaps 1-2% of the total number of people entering your front-end, will end up in your back-end. It's okay, because this tiny segment will be investing more money.
It is clear that although front-end services or products can be priced under $100, back end products and/or services are often priced between the 100s and 1000s. This means that the top of the funnel or the back-end, the primary source of income for your Internet business. It is also the most predictable and secure area of the process of selling.
Like I said, the sales funnel may be as easy or complicated as your creativity or resources permit.
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